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Archive for April 2013

Do social influencers get lost in translation?

Do social media tools work differently when translation services are enabled? What I learnt from my international group of SFU students as we listened to global conversations on the Social Web

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Bootcamp for B2B Communicators at SFU in May

I’m often asked whether there is a difference between developing go-to-market communication strategies for B2C, B2B and B2G audiences. The answer is: yes. For this reason, I discussed the idea of offering a one-day workshop designed for markcomms at Simon Fraser University (via Continuing Studies), with Peter Walton, associate director of Writing & Publishing program. Given the growing interest in […]

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