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Is Going Google a PR-driven trend?

While early social media adopters established themselves more than a year ago on Google+, the king of the Web recently announced a new set of tools available to anyone seeking digital collaboration toys. According to their PR team entire companies are incorporating these apps into their daily business grind. They call this trend “going Google.” Wouldn’t life would be so […]

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How Web 3.0 can target PR campaigns

Learn why every choice we make on the social web spells opportunity for PR.

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Social Reporting: When numbers matter in PR campaigns

Knowing where your stakeholder socializes is more often important than the size of a social network. Think niche community, and forget the Google+ popularity wars.

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Developing Social Media Trends

Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. 2011 will hopefully see a truer form of engagement between business and consumer.

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Why ROI metric misses value of Social PR

As director of social media for a busy PR agency, rarely a day goes by without a C-level exec asking me to prove the return on investment of social media. What they hate to hear is the truth: business metrics can’t measure the value of a communications tool.

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