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Posts Tagged ROI

Social Reporting: When numbers matter in PR campaigns

Knowing where your stakeholder socializes is more often important than the size of a social network. Think niche community, and forget the Google+ popularity wars.

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Why ROI metric misses value of Social PR

As director of social media for a busy PR agency, rarely a day goes by without a C-level exec asking me to prove the return on investment of social media. What they hate to hear is the truth: business metrics can’t measure the value of a communications tool.

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@NatashaNDavies

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