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Do social influencers get lost in translation?


@Miss604 (a.k.a. Rebecca Bollwitt) joined us in class to share her tips on how to pitch a blogger.

I just wrapped teaching a wonderful group of students at SFU, enrolled in the Digital Certificate Program for ESL learners. Coming from diverse backgrounds and careers, these men and women spoke Farsi, Japanese, Mandarin, Spanish, Russian, Portuguese, Punjabi. They were as lawyers, engineers, architects and marketing planners, and were very eager to learn how social media networking could help them further their skills. What I learnt from them was how social media tools can differ in their efficiencies when translation services are “turned on.”

Sitting side by side with laptops, each student would research influencers based on an assigned category, on popular search sites such as Topsy; and platforms including Pinterest and Google+. While the order of results varied, the students would eventually identify the same influencers, despite their specific language and location presets. The point: filtering by tools is only the first step to finding online influencers to network with. Step two requires human interpretation of social mentions; to decide what messages truly makes someone – or some brand – a community influencer.

  1. This course was amazing! Thank you Natasha for sharing your knowledge with us.

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