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Thinking beyond click through metrics

Likes, shares, follows; impressions, sign-ups and downloads. Which numbers truly matter? Part 1 of 4.

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#WTF are disruptive trends and how to use them

What’s corporate insomnia? According to a new book on the future of business, it’s the result of CIOs and CMOs struggling to keep up with big data, social media and consumer channels.

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