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Thinking beyond click through metrics

Likes, shares, follows; impressions, sign-ups and downloads. Which numbers truly matter? Part 1 of 4.

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owned + earned + paid = b2s

Are you following an integrated B2S strategy for your owned, earned and paid media campaigns? First step: a complete internal media and content audit. Learn how it’s working for The Book of Mormon, a Broadway show that’s sold out around the globe.

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Natasha Netschay-Davies with Peak Communications talks about monetizing social media

Natasha Netschay-Davies with Peak Communications talks about monetizing social media with News1130 Radio (.MP3).

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Ask the experts: How do I use LinkedIn to benefit my business?

Most business people are failing to realize LinkedIn’s full potential Shane Gibson: Co-author of Sociable! and Guerrilla Social Media Marketing and chief social officer of Socialized! Ltd. With 135 million members representing every Fortune 500 company across 200 countries and territories, LinkedIn is the world’s largest social network for professionals. It’s growing at a rate of two people per second […]

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The Untapped PR Resource of Vancouver Bloggers

Vancouver public relations experts are harnessing the marketing power of bloggers, those online influencers whose websites have become the ultimate promotional avenue If you take a trip in the time machine back to the early days of the web, before what we know now as social media was even a glint in a gawky Harvard freshman’s eye, you’ll find hand-wringing […]

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If you can’t beat ’em, friend ’em and follow ’em

Public companies can’t ignore the candid conversations occurring with increasing regularity among investors on social networks, but must heed disclosure rules before joining in Business In Vancouver Curt Cherewayko Tuesday January 4, 2011 It’s likely one of the more unique uses of social media: the promotion of two largely unknown elements, tantalum and niobium. Nonetheless, Facebook and Twitter have become […]

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