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#WTF are disruptive trends and how to use them

What’s corporate insomnia? According to a new book on the future of business, it’s the result of CIOs and CMOs struggling to keep up with big data, social media and consumer channels.

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owned + earned + paid = b2s

Are you following an integrated B2S strategy for your owned, earned and paid media campaigns? First step: a complete internal media and content audit. Learn how it’s working for The Book of Mormon, a Broadway show that’s sold out around the globe.

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Do social influencers get lost in translation?

Do social media tools work differently when translation services are enabled? What I learnt from my international group of SFU students as we listened to global conversations on the Social Web

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