BC Mental Health & Substance Use Services
Website Content Strategy
Beginning with an industry audit of health provider websites, we ran in-person focus groups, online card sorting, and plain language & SEO workshops before customizing a content strategy for BC Mental Health and Substance Use Services (BCMHSUS). Navigation was reworked and website copy was rewritten to meet the needs of many audiences from patients to […]
Social Marketing, Digital Motion Graphics
Moonraker PR creates mobile-friendly digital stories and videos for Montigo Fireplaces’ Pinterest, Instagram and Facebook channels. Swipe and tap enabled, our inspiring lifestyle-focused social content engages Montigo’s North American luxe clients while building a high-ranking group of interior design influencer, builders and architects in designer hotspots like Los Angeles, Miami, Houston and Manhattan.
Axia, a Bell Subsidiary
Brand Journalism, Content Marketing
We produce e-books and curate blog posts for Axia’s two separate high-tech audiences: enterprise IT and work-at-home, following a strategic editorial calendar. Content is SEO-optimized and marketed using newsjacking tactics complete with enticing social media teasers.
The Keep A Breast Foundation
Awareness Campaign, Media Relations, Influencer Marketing
To launch a national awareness campaign for The Keep A Breast Foundation targeted to young women, we encourage them to download a healthy lifestyle app, we engaged Bif Naked as a Canadian spokesperson. A personal account of her battle with cancer was repurposed into a news release and blog post, and she kicked off the […]
City of New Westminster
Governance & Digital Playbook
Given the continuing growth and use of social media across all demographics, the City of New Westminster endeavoured to involve more staff in editorial brainstorming, content planning, reputation monitoring, setting goals and analyzing results. Moonraker PR developed a comprehensive digital playbook for their communications team, which supported the International Association for Public Participation (IAPP) engagement […]
Global Alliance for Banking on Values
Campaign Concept, Strategy & Rollout
Moonraker’s work for the Global Alliance for Banking on Values (GABV) involved nine months of planning to build #BankingOnValues, a global social media movement that would inspire Millennials to think about their future. We created multilingual campaign toolkits for GABV communication managers to engage banks, investors and public interested in using finance to deliver sustainable […]
Indigenous Leadership Committee
The City of Surrey engaged Moonraker to develop a customized communications toolkit for the Surrey Urban Indigenous Leadership Committee (SUILC). The goal was to raise awareness – among Aboriginal, First Nations and Métis, government and donors – about its organization and the vital role it plays in connecting and building community for all Indigenous people […]
First West Credit Union
Corporate Communication, Branded E-Guides
We worked with First West Credit Union’s corporate learning department at their Langley headquarters. Facing tight timelines, we created content writing stylesheets and branded templates. We produced e-guides for multiple stakeholders applying colour-coded interactive navigation menus and imagery aligning with the credit union’s culture.