First West Credit Union
Corporate Communication, Branded E-Guides
We worked with First West Credit Union’s corporate learning department at their Langley headquarters. Through a series of discovery sessions we learned about the needs and learning styles of a diverse workforce based in multiple locations across British Columbia. Each group required a specific online based learning resource to guide them through certifications required of their job role.
The interactive guides required a consistent look and feel that delivered also delivered First West’s four “Big Ideals” that enable them to to change the way Canadians think about banking.
Facing tight timelines, we created content writing stylesheets and branded templates. We produced e-guides for multiple stakeholders applying colour-coded interactive navigation menus and imagery aligning with the credit union’s culture.