Global Alliance for Banking on Values

Campaign Concept, Strategy & Rollout

Moonraker’s work for the Global Alliance for Banking on Values (GABV) involved nine months of planning to build #BankingOnValues, a global social media movement that would inspire Millennials to think about their future. We created multilingual campaign toolkits for GABV communication managers to engage banks, investors and public interested in using finance to deliver sustainable economic, social and environmental development.