Communications for the New Normal
Returning to a new “business” normal looks different for each industry. The public, your clients, partners and peers will look to brands they trust as the economy begins to reopen.
Supporting a transparent dialogue with your stakeholders across multiple touch points requires strategy. All companies should adjust, update – in some cases rewrite – their narrative communicating any pivots in their products or services, as well as how these changes are socially responsible. Anticipate questions, have answers ready.
Since February 2020 we have been continuously updating messaging for all of our clients. Our healthcare clients, regulatory health colleges in British Columbia, need 24/7 monitoring of news feeds from not only the Provincial Health Officer, but national ones along with leading global ones. Each update from Dr. Bonnie Henry is interpreted and communicated with context specific to health workers in B.C. For example, what are the expectations of regulated health professionals? What is considered non-essential and elective services? There’s little room for nuance.
Information is distributed across multiple channels including websites, social media, emails, FAQs, backgrounders, practice guidelines and e-books. Every change means an update to this list of touch points. And, a customized list of resources is reviewed and added to almost daily. Moderating comments – particularly on Facebook – and responding in a timely resourceful fashion is paramount.
How is your brand messaging its stakeholders about COVID-19 and a return to business? Are you leveraging all the channels available? We can help you deliver clear and concise communications that will maintain and strengthen your relationships with all of your stakeholders.
Contact us for a complimentary communications consult.
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