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Posts Tagged c-level

Why ROI metric misses value of Social PR

As director of social media for a busy PR agency, rarely a day goes by without a C-level exec asking me to prove the return on investment of social media. What they hate to hear is the truth: business metrics can’t measure the value of a communications tool.

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@NatashaNDavies

2018 was...a big year, to say the least 😅 A lot happened in the social media industry, so here's a round up of the 8 moments that changed social media in the past year: https://t.co/9vyPzE8h6f

2019 is when we thank privacy gods for reinforcing notion our job is to EARN reader's attention. @EditorStahl https://t.co/LUSd1UKEDJ

As we wrap up the year and finish up 2018, it's important to plan ahead for the year ahead. Here's the top 5 social media trends for 2019, as predicted by @hootsuite: https://t.co/W6uJ2SNbwo

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