Vancouver-Based Digital PR Agency
Call Us: 604.230.2733

Posts Tagged Return on Investment

Why ROI metric misses value of Social PR

As director of social media for a busy PR agency, rarely a day goes by without a C-level exec asking me to prove the return on investment of social media. What they hate to hear is the truth: business metrics can’t measure the value of a communications tool.

Read More


Unable to load Tweets

Recent Blog Posts