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Posts Tagged social media

Thinking beyond click through metrics

Likes, shares, follows; impressions, sign-ups and downloads. Which numbers truly matter? Part 1 of 4.

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How Web 3.0 can target PR campaigns

Learn why every choice we make on the social web spells opportunity for PR.

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Social Reporting: When numbers matter in PR campaigns

Knowing where your stakeholder socializes is more often important than the size of a social network. Think niche community, and forget the Google+ popularity wars.

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Developing Social Media Trends

Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. 2011 will hopefully see a truer form of engagement between business and consumer.

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Why ROI metric misses value of Social PR

As director of social media for a busy PR agency, rarely a day goes by without a C-level exec asking me to prove the return on investment of social media. What they hate to hear is the truth: business metrics can’t measure the value of a communications tool.

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