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Posts Tagged social ROI

Why ROI metric misses value of Social PR

As director of social media for a busy PR agency, rarely a day goes by without a C-level exec asking me to prove the return on investment of social media. What they hate to hear is the truth: business metrics can’t measure the value of a communications tool.

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@NatashaNDavies

We all use messaging apps. So why do we still have to pick up the phone for customer service? Hootsuite CEO @invoker looks at the “messaging gap” for @Forbes: https://t.co/gsg8cKaEFL

We all use messaging apps. So why do we still have to pick up the phone for customer service? Hootsuite CEO @invoker looks at the “messaging gap” for @Forbes: https://t.co/gsg8cKsfxj

#BankingOnValues @GlobalFundWomen @MKanyoro keynote on #metoo and call-to-actions we can apply NOW.

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