Making sense in a fragmented media world

The convergence of paid, earned and owned media offers endless possibilities. Is click and swipe counting the only way to measure PR impact?

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Navigating a Woman’s Career in PR: On Ramps & Off Ramps

Most professional women step off the career track at some point in their lives to manage life experiences. Our survey asks you whether it’s been difficult to get back on the corporate ladder.

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Twitter cheating, ALL CAPS on Facebook, and holiday tags

If you’re on the Gray Coast, that is, Vancouver, B.C., our recent record-breaking rainfall has had a positive effect on this digital publicist. The perpetual pitter-patter allows me to focus on social media’s frenetic feed culture. Here’s what’s interesting as seen through my #PRFilter. First off, I’ve noticed more people than ever cheating on Twitter. […]

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