We look at how GA4’s predictive analytics and cross-platform tracking capabilities offer insights that were previously hard to get.
Conscious Communication, Inclusion, Accessibility, Cultural Safety
Language is always changing, and we need to change with it. Our tips on how to make choices with intention.
Navigating a Woman’s Career in PR: On Ramps & Off Ramps
Most professional women step off the career track at some point in their lives to manage life experiences. Our survey asks you whether it’s been difficult to get back on the corporate ladder.
How to Build Thought Leadership
Work in public relations, marketing, or communications? Take note of these game-changing trends for corporate change-makers.
Public Relations … Just Trust Us, OK?
What’s the biggest challenge facing the PR industry? Mistrust – what the last decade left us to manage. We share our tactics on how to use tech responsibly.
Are Your Marketing Messages Reaching the Right Audience?
There’s a few spots left at SFU’s Influencer Marketing Bootcamp where I’ll spill the digital beans on how to one of PR’s strongest tactics.
Making Sense in a Fragmented Media World
The convergence of paid, earned and owned media offers endless possibilities. Is click and swipe counting the only way to measure PR impact?
How to Plan a Post-COVID Event
Typically, as event planners, we think at least six months ahead with our to-do lists. Here are five things to consider when planning an in-person event in a post-COVID world.
PR Industry Trends to Watch in 2021
If you work in public relations, marketing, or communications these are the game-changing trends you need to know for 2021.
Communications for the New Normal
Start with 24/7 monitoring of government, health and industry news feeds. Next, decide what news your expert insight can add value to for your customer base.