Communications for the New Normal

Start with 24/7 monitoring of government, health and industry news feeds. Next, decide what news your expert insight can add value to for your customer base.

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Public Relations … Just Trust Us, OK?

What’s the biggest challenge facing the PR industry? Mistrust – what the last decade left us to manage. We share our tactics on how to use tech responsibly.

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Are your marketing messages reaching the right audience?

There’s a few spots left at SFU’s Influencer Marketing Bootcamp where I’ll spill the digital beans on how to one of PR’s strongest tactics.

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Making sense in a fragmented media world

The convergence of paid, earned and owned media offers endless possibilities. Is click and swipe counting the only way to measure PR impact?

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Twitter cheating, ALL CAPS on Facebook, and holiday tags

If you’re on the Gray Coast, that is, Vancouver, B.C., our recent record-breaking rainfall has had a positive effect on this digital publicist. The perpetual pitter-patter allows me to focus on social media’s frenetic feed culture. Here’s what’s interesting as seen through my #PRFilter. First off, I’ve noticed more people than ever cheating on Twitter. […]

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Navigating a Woman’s Career in PR: On Ramps & Off Ramps

Most professional women step off the career track at some point in their lives to manage life experiences. Our survey asks you whether it’s been difficult to get back on the corporate ladder.

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