We look at how GA4’s predictive analytics and cross-platform tracking capabilities offer insights that were previously hard to get.
Category Archives: #BrandJournalism
How to Build Thought Leadership
Work in public relations, marketing, or communications? Take note of these game-changing trends for corporate change-makers.
Making Sense in a Fragmented Media World
The convergence of paid, earned and owned media offers endless possibilities. Is click and swipe counting the only way to measure PR impact?
Communications for the New Normal
Start with 24/7 monitoring of government, health and industry news feeds. Next, decide what news your expert insight can add value to for your customer base.