Making sense in a fragmented media world
The convergence of paid, earned and owned media offers endless possibilities. Is click and swipe counting the only way to measure PR impact?
Categories:
big data, key messages, media convergence 
Public Relations … Just Trust Us, OK?
What’s the biggest challenge facing the PR industry? Mistrust – what the last decade left us to manage. We share our tactics on how to use tech responsibly.
Categories:
deepfakes, disinformation, misinformation