Are your marketing messages reaching the right audience?

There’s a few spots left at SFU’s Influencer Marketing Bootcamp where I’ll spill the digital beans on how to one of PR’s strongest tactics.

Read More

, ,

Communications for the New Normal

Start with 24/7 monitoring of government, health and industry news feeds. Next, decide what news your expert insight can add value to for your customer base.

Read More

Public Relations … Just Trust Us, OK?

What’s the biggest challenge facing the PR industry? Mistrust – what the last decade left us to manage. We share our tactics on how to use tech responsibly.

Read More

, ,

Twitter cheating, ALL CAPS on Facebook, and holiday tags

If you’re on the Gray Coast, that is, Vancouver, B.C., our recent record-breaking rainfall has had a positive effect on this digital publicist. The perpetual pitter-patter allows me to focus on social media’s frenetic feed culture. Here’s what’s interesting as seen through my #PRFilter. First off, I’ve noticed more people than ever cheating on Twitter. […]

Read More

,