We look at how GA4’s predictive analytics and cross-platform tracking capabilities offer insights that were previously hard to get.
Category Archives: #SocialMedia
Public Relations … Just Trust Us, OK?
What’s the biggest challenge facing the PR industry? Mistrust – what the last decade left us to manage. We share our tactics on how to use tech responsibly.
Are Your Marketing Messages Reaching the Right Audience?
There’s a few spots left at SFU’s Influencer Marketing Bootcamp where I’ll spill the digital beans on how to one of PR’s strongest tactics.
PR Industry Trends to Watch in 2021
If you work in public relations, marketing, or communications these are the game-changing trends you need to know for 2021.
Communications for the New Normal
Start with 24/7 monitoring of government, health and industry news feeds. Next, decide what news your expert insight can add value to for your customer base.
Twitter Cheating, ALL CAPS on Facebook, and Holiday Tags
If you’re on the Gray Coast, that is, Vancouver, B.C., our recent record-breaking rainfall has had a positive effect on this digital publicist. The perpetual pitter-patter allows me to focus on social media’s frenetic feed culture. Here’s what’s interesting as seen through my #PRFilter. First off, I’ve noticed more people than ever cheating on Twitter. […]